[ad_1]
Roblox would like to attract more musicians to the Metaverse with new listening parties.
Listening parties allow an artist to debut a new album on certain Roblox experiences that can last for many days. These build on Roblox launch parties that allow artists to customize the virtual experiences they want their fans to have, and they only last for the time of the concert. Listening parties will expand that reach and allow musicians to stream their songs on existing parts of Roblox rather than creating their own unique worlds.
The move offers artists a new way to reach audiences, especially younger audiences, where they spend time online. Roblox had 48.2 million daily average users who spent 4 billion hours on the platform in August, 32% more than last year, the company announced earlier this month.
The first artist to throw a listening party will be Grammy-nominated Poppy for her new album Flux. Their music is played in Roblox Experiences City Life, The Floor is Lava, Color Block Tower, and Fairytale Life Roleplay.
“Music is such a natural part of the way we express ourselves, chat and connect with other people and Roblox’s global music director, said in a statement.
[ad_2]
