Presenting new ways of living in the future through the art and science of LifeWear
SHANGHAI and TOKYO , November 5, 2022 /PRNewswire/ — Global apparel retailer UNIQLO will curate an immersive 1,000 square meter space LifePark at the China International Import Expo 2022 (CIIE), which will be held from November 5th to 10th in shanghai. UNIQLO LifePark will present new ways of living in the future through the art and science of LifeWear in four areas: technology, fashion, quality and sustainability. UNIQLO has also announced opening plans more than 10 new shops opposite China in the month of November.
Panoramic view of UNIQLO LifePark at CIIE 2022
“UNIQLO has been growing with us for almost 30 years of China apparel industry and work with our manufacturing partners to provide high quality products to customers around the world. We are excited to be attending CIIE for the third time, showcasing the development of products such as HEATTECH thermal apparel, Ultra Light Down and 100% recycled polyester fleece[1] that embody the art and science of LifeWear, especially when it comes to innovative technology and sustainability. We look forward to connecting with more customers China and around the world to embark on the journey to new paths of future life,” said Jalin WuExecutive Officer of Fast Retailing Group and Chief Marketing Officer of UNIQLO Greater China.
A… create LifePark at CIIE through The Art and Science of LifeWear
UNIQLO LifeWear is simple, high-quality everyday clothing that enriches everyone’s life with a practical sense of beauty and sophisticated design. UNIQLO was inspired by the concepts of LifeWear and Made for All LifePark – a place for everyone at this year’s CIIE, equipped with installations that convey the different aspects of LifeWear in four zones: technology, fashion, quality and sustainability.
Driven by technology and innovation, UNIQLO has built a range of winter items that allow customers to comfortably enjoy winter and colder climates. In addition to HEATTECH, products such as Ultra Light Down and Hybrid Down keep the wearer warm and stylish.
visitors of technology zone are immediately greeted with innovation as they enter, greeted by a gigantic centerpiece installation of the world’s first 2.5 meter high HEATTECH inner lining. HEATTECH has enjoyed great popularity among customers since its launch in 2003 and has become synonymous with LifeWear. In the 19 years since, breathable, flexible underwear has been a staple of winter wardrobes.
Also featured on the technology zone is UNIQLO’s newest ultra-light multifunctional down with modern contrasting color blocks and shiny surface designs. They are incredibly light, warm, compact and portable, water-repellent and feature an anti-static lining. Ultra Light Down’s groundbreaking creation was named one of the 100 Greatest Modern Designs by wealth in 2020.
Designed in collaboration with its global brand ambassador and professional snowboarder Ayumu Hirano, UNIQLO Hybrid Down uses composite fill technology with down and performance padding that absorbs moisture to generate warmth. UNIQLO Hybrid Down offers lightweight, flexible and incredibly warm designs that are perfect for even the coldest winter days.
In the Life Park sustainability zone, UNIQLO will debut its latest fleece fabric made from 100% recycled polyester from plastic bottles at CIIE. This success is made possible through the combined efforts of UNIQLO and its leading supplier partners. UNIQLO is expanding its range of apparel designed with the latest technology and aims to inspire more people to enjoy quality apparel while caring for the planet.
That fashion zone at UNIQLO LifePark will preview UNIQLO and MARNI’s upcoming Winter 2022 collection, due for release in December. UNIQLO and MARNI continue to playfully explore the conflict between purity and chaos with 1960s psychedelic prints and colour-block designs. The fusion of UNIQLO’s simplicity, craftsmanship and MARNI’s creativity brings cozy warmth to cold winter days and enlivens everyday styling with color and energy.
The Life Park quality zone UNIQLO will present Masterpieces – essential items that evolve over time. Key exhibits include shirts, bottoms and wireless bras to show how these can be made better each season.
Other iconic UNIQLO products on display in the four zones in the LifePark are UV protection jackets, breathable AIRism clothing, UT (UNIQLO T-Shirt) and BLOCKTECH functional jackets.
UNIQLO opened its first store on the mainland China in Sep 2002, and currently the company operates over 900 retail locations in more than 200 cities across the mainland. With more than 10 new stores opening in November in locations such as chongqing city, as well Jiangsu, Zhejiang and Anhui UNIQLO offers clothing designed with cutting-edge technology and international quality to millions of consumers everywhere China.
[1] The fabric is out 100% recycled polyester.
SOURCE UNIQLO
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