Guinness 0.0, the brand’s first non-alcoholic beer, celebrates its first St. Patrick’s Day – NBC Chicago
The new buzz is no buzz with Guinness’ non-alcoholic stout, Guinness 0.0, making its St Patrick’s Day debut this year.
Guinness brought the drink to bars and pubs in July 2021 and to stores in August 2021 after four years of manufacture.
The Irish brewer made the drink using a cold filtration process to remove the alcohol from the brew while preserving its flavor.
Compared to the original drink, Guinness 0.0 has the same malty scent, distinctive dark color and strong bittersweet flavor with fewer calories.
As celebrations kick off across Chicago this weekend, Guinness will be adding this drink to its ticket.
The brewery also announced that Chicago will host its second taproom and brewery in the United States in September 2021.
Slated to open in 2023 in Chicago’s West Loop neighborhood, the 15,000-square-foot Guinness Chicago Taproom will be located at 375 N. Morgan St. The site will include a brewery, taproom, outdoor patio and restaurant.
“We’re building this taproom for the people of Chicago, and like everything Guinness does, it’s not just about the beer,” Jay Sethi, Diageo Beer Company’s chief marketing officer, said in a statement in September 2021. “We aim to celebrate Chicago and make a positive impact on the local community from the day our doors open.”
In addition to offering exclusive beverages, the location offers tours of the Guinness brewery, including a 10-BBL brewing system for short-run and single brews for the taproom.
Artwork by local artists is displayed throughout the brewery. The location will feature “rotating beers, cuisine and events, all bringing to life the spirit of Chicago’s 77 boroughs and unique cultural elements.” It will also create 75 jobs, the company said.
“No one celebrates St. Patrick’s Day quite like Chicago, so of course Guinness already has a special place in our city’s history,” Alderman Walter Burnett Jr. said in a statement in September 2021. “Now we can make it a little bit more official.” with the Guinness Chicago Taproom, which will help further revitalize our already vibrant West Loop neighborhood and bring new jobs to the area.”
The first Guinness brewery and taproom in the US, the Guinness Open Gate Brewery opened in Baltimore, Maryland in 2018 and has since welcomed more than 900,000 visitors and produced 250 experimental beers, the company said.