Astros Announces Triple-A Subsidiary Rebranding as Sugar Land Space Cowboys
(Sugarland, Texas) – The Houston Astros today announced the renaming of their Triple-A daughter to the Sugar Land Space Cowboys, beginning for the 2022 season.
The Space Cowboys inherit the previously named “Skeeters,” which served as the franchise’s nickname as an independent club from 2012 to 2020 and were the Astros’ Triple-A affiliate in their first season in 2021.
The new brand combines fundamental themes of the Astros and the greater Houston area, Texas’ largest city and home of the Johnson NASA Space Center, with the cowboy narrative popular in literature, television and film for over 100 years.
“We are excited to announce the new identity for our Triple-A daughter, the Sugar Land Space Cowboys.” Anita Sehgal, Astro’s Senior Vice President, Marketing and Communications said. “Today represents a new chapter in professional baseball at Sugar Land and is the next step the team must take as it transitions from its independent ball roots to affiliated Triple-A baseball. Our goal was to clearly reflect a strong connection to the Astros family, but also to stand out as a unique identity that aligns with the dynamic, progressive, and family-centric values of the City of Sugar Land community.”
With the announcement of the new brand, the Astros also announced “Orion” as the official mascot of the Sugar Land Space Cowboys. Of the Canis Cosmicus species, Orion is a cosmic space dog who has become the Sugar Land space cowboy’s loyal sidekick.
The Space Cowboys Team Store at Constellation Field will be open Monday through Friday from 10:00 a.m. to 5:00 p.m. starting Monday, January 31st. Fans can also purchase Space Cowboys merchandise at slspacecowboys.com/shop.
Colors/Horizon gradient: Inspired by a photograph of the Earth’s horizon from space, the color palette and gradient features light blue, navy, orange, gray and black tones that are prominent in the franchise’s logo and uniforms. The colors represent the ever-growing Sugar Land community and an exciting new chapter on the horizon for the Houston Astros’ Triple-A affiliate at Constellation Field.
main logo**:** The primary logo features the space cowboy wearing a traditional cowboy hat, bandana, and a blast sign over his face, which is riddled with space dust and has a starburst on the eye. The words Sugar Land Space Cowboys are featured in a medallion on the outside of the logo.
Mission patch: This patch will appear on all three uniforms and will serve as an alternate logo. It combines elements of the Texas state flag with a missile ready for launch over the front.
Uniforms: The Space Cowboys will have a home, a street, and an alternate uniform set. The home uniform consists of a white jersey with “Space Cowboys” emblazoned across the chest and a navy blue hat bearing the main logo. The street uniform includes a gray jersey with navy blue sleeves, “Sugar Land” written on the chest, and a navy blue cap with the interlocking “SL” logo. The alternate uniform features a Vice Blue jersey with the main logo on the chest. The alternate uniform hat has the Mission Patch logo on a white front with a navy blue back.
You can also access the Sugar Land Space Cowboys website URL by visiting slspacecowboys.com. Social media handles will be switched to the following name:
The first time fans will be able to see the uniforms in action will be on March 28-29 when the Sugar Land team takes on the field for the first time as the Sugar Land Space Cowboys against the Houston Astros. The two-game exhibition series begins March 28th at Constellation Field, with the Sugar Land team in their home jerseys, and the first time the away jerseys are seen in action will be on March 29th at Minute Maid Park in Houston .
The Space Cowboys respect elements that define the identity of Greater Houston – the largest city in Texas and home of the NASA Johnson Space Center. They have been popular subjects in literature, cinema and television for over 100 years as consumers are drawn to the hero mentality.
In the early 1900s, western expansion and cowboys were prominent pop culture themes. The heroes embodied the spirit of protection and a robust, hardworking person. As technology advanced, astronauts spread the same sense of heroism, risking their lives to go where no human had gone before.
Bringing these two worlds together is a perfect marriage of Houston’s Texas roots and its status as a center for space exploration.
The Space Cowboys color scheme, which blends into a Horizon gradient, creates a stronger connection with the Astros in its style and space-related elements while showing the horizon of an exciting era of Triple-A baseball that will begin in the living, thriving and forward-thinking town of Sugar Land.