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Around 90% of the world’s population recognize the Coca-Cola logo, which shows how powerful they are.
Logos are a company’s brand identity, from color to text. Perhaps you are struggling to come up with a good logo design and are looking for clues to guide you.
If that sounds too familiar to you, you’ve come to the right place. Here are five tips you should know.
- Embrace simplicity
Every graphic designer knows that simplicity is key.
It’s tempting to create an intricate pattern to express your brand, but it won’t leave a lasting impression on your prospects. Don’t overcomplicate your message either. Stick with one idea and use a clear picture to represent it so that your business has a clean appearance.
- Must be versatile
Design principles aside, you need to be practical with your logo.
Great logos work well in a variety of settings, be it on a t-shirt or on a billboard, so keep this in mind during the process. Therefore, always design a logo with vectors, otherwise it will look pixelated when enlarged.
Also, make sure that your logo is digitally transmitted well. You’ll need it for your social media channels, banners, and online ads, so work with a graphic designer if you struggle.
- Should reflect your values
Popular logos have great aesthetic appeal and at the same time express the company’s values.
So if your product is a nut granola bar, use basic elements like color and typography to show that your customers’ wellbeing is a priority. For example, use green and incorporate an almond in your logo so consumers can instantly know what you are selling.
- Make it memorable
Nike’s Swoosh. FedEx’s ingenious use of negative space. These logos leave a lasting impression because they are unique and clever.
But these logos are also timeless, which is crucial. Sure, you may need to make minor changes, but you’d want your business to become synonymous with this logo over the years. If not, it will destroy your brand identity and potentially cost you customers.
- Use colors wisely
One of the most difficult tasks in designing a logo is finding the right color. Once you know which one you want, use the color wheel until you find the perfect shade for your logo.
When brainstorming, consider your target audience and the emotions you want to convey. Is your brand friendly? Or do you want your customers to feel safe?
Use color psychology to help you. For example, pink is associated with warmth, which is why it is used by lingerie brands. In contrast, tech companies use blue to convey trust and intelligence.
Our good logo design tips
Now you can use these good logo design tips to create a successful logo for your brand.
Great logos are simple, memorable, and versatile so you can use them in your marketing collateral. Also think about how your company should be perceived so that you can reflect your values, be it through a symbol or a color. Have fun creating!
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