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If you’ve ever ordered hair extensions online, when you’ve received your beautiful synthetic hair in the mail, do you raise your hand only to find that it doesn’t match your hair color at all? Unfortunately, that happens too often. And while salon extensions are an easy way to avoid this mistake, they come at a high price (not to mention the amount of time it takes), and not all of us are ready to take the plunge. To make the process of DIY extensions even easier, Luxy Hair turned to the tech world.
Today the hair extension brand announced one Artificial intelligence color matching tool This has taken over a year to help improve the shopping experience by minimizing the risk of ordering the wrong shade to blend in with your natural locks. “We’re excited to announce the launch of a proprietary AI color matching tool that will address the biggest challenge Luxy customers face: deciding which hair color to buy,” said Amy Sveda, President of Luxy Hair. “We believed that in this age of the omniverse, delivering a hyper-personalized branded experience is critical. We are excited to be the first in the hair extension field to pioneer this technology. ”
Accessible on cellphone or desktop, the tool cuts out the back and forth color matching service of some other hair extension companies, where you send in a picture of yourself and a representative will get back to you early enough with their recommendation. “With our tool, the customer has the option of taking a photo immediately or uploading one from their existing arsenal,” says Sveda. “A match is delivered immediately, eliminating the guesswork of the customer journey. As a digitally native beauty brand, technology has always been a priority for Luxy to enable more eventful interactions with our customers. The pandemic wasn’t the initial catalyst for us, but it certainly made clear the need for AI advances given the increased traffic in the DIY hair e-commerce space. “
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