Which is hot in the vintage world, according to five retailers

Does anything ever affect the demand for certain items?

It’s funny because on days when I have to post new products on my shop page I almost feel like this give into the trends. For example, I need to stock the Y2K Chanel rimless sunglasses because my clients Normani and Lori Harvey requested them and now my other clients want them too. I have to keep up with MJ Kiki’s demand because the boots were Just relaunched. That’s cool, but I think the best demand is the one that comes from here in the office. Nobody is challenging Stephen Sprouse, but I want to change that.

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Business: THERAIDENco (@therailenco)

owner: Raiden Francis

How long have you been in business:

3 years.

Which pieces, designers and eras do you source?

I bought a number of ready-to-wear and runway pieces. When I search for items I look for brands like Tom Ford for Gucci, Michael Kors for Celine, Alexander McQueen, [John] Galliano for Dior, Stella [McCartney] for Chloé and Blumarine. The main eras I’ve noticed that I usually draw from are the 90’s and early 00’s.

What was trending last year?

I have to say the trends that dominate my sales are accessories like Louis Vuitton bags and all things sparkling, ornate, and “barely there.” My clients love tube tops, silky halter dresses, embellished low-rise jeans and oversized tinted sunglasses.

Why do you think you see these particular things trending?

I think in these dark times people want something sparkling and meaningful for themselves. My clients wear a version of their childhood comfort blanket or an outfit similar to that of their favorite character or celebrity. And then the styling of these items makes for a more playful dressing experience.

Does anything ever affect the demand for certain items?

Typically, demand affects the rarity of an item. Was it part of a memorable collection? Has it been worn by a supermodel? These kinds of questions usually come from fashion history fans. However, all customers love and appreciate reference photos. They want to know who wore it, which celebs have worn it in the past and how it was styled.

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