Australian fashion label KSUBI’s presence in the global streetwear market was undeniable. The label was founded in 1999 and gained recognition for its unique approach to denim and its signature box cross logo. The brand has established an international presence and can be found in select premium stores across America and Europe.
The label is now celebrating its 23rd anniversary as a fashion icon with the launch of a limited capsule collection called KSUBI 23. The collection will also be accompanied by a huge advertising campaign to grab the attention of brand lovers. The collection is set to launch on September 6, 2022 on the Australian label’s official e-commerce site.
The upcoming KSUBI 23 collection is a 15 piece capsule
The Aussie fashion label has made history in the streetwear market, collaborating with big names like Travis Scott and being a favorite of celebrities like A$AP Rocky. The brand is now turning its focus to emerging influencers and artists to commemorate the base of their last 23 years in the fashion business.
The KSUBI 23 collection is a 15 piece apparel line that features gold hardware, gold embroidery and several other gold details throughout the collection. The 15-piece apparel line includes cotton jerseys, waxed jeans, sweatpants, hoodies, t-shirts and more. The 23rd anniversary collection is dressed in primary tones such as red, black and white and is given a flair with gold.
The most eye-catching detail is the gold tone, used for the first time on the Australian label’s lettering ‘Royalty, Heroism and The Streets’.
The major campaign for the brand’s 23rd anniversary collection has recruited cutting edge talented artists such as Skaiwater, Yazmine Rosario and Polo Perks.
In an official press release, the CEO of the Australian fashion label, Craig King, also shared his thoughts on its 23rd anniversary and the big campaign that accompanies the collection.
“(The label) has been blessed to have brought some incredible creatives to the brand over the past 23 years. Ksubi 23 is a great moment to reflect on the past, but also to welcome the next generation of creators. We have assembled a diverse group of special talents that we believe will shape the next 23 years.”
Polo Perks spoke about the brand’s campaign and shared his thoughts in an official press release.
“I first became hip for the brand in 2017 and have been in love ever since. There is no limit to the brand, it is bigger than denim – it is art, it is a detail, it is our daily necessity.”
Skaiwater also shared his experiences with the label,
“I heard Uzi named Ksubi in a song, maybe in 2016. I’ve been a fan of Ksubi since before I started music. Working with them is amazing.”
Iconic artist Rosario also added her thoughts on working with the label,
“Working with a brand that has had a positive impact on my generation and wearing jeans that my family couldn’t afford growing up inspires me to not give up on my goals. Most rap shows I DJ at always had someone inside have a pair.”
In addition to Skaiwater, Polo Perks and Yazmine Rosario, the brand has also enlisted other artists such as Dyson Daniels, Slumpy Kev, Shay Sandiford, Jess B, 27 Delly and more, with a total of 23 creators cast for the major campaign.
The 23rd anniversary capsule will be launched globally on the Australian brand’s official e-commerce site and in some standalone retail stores in the US.
Soon!
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