US Bank agrees to a multi-year relationship with the WNBA as one of its changemakers
US Bank is the latest company to agree to a multi-year relationship with the WNBA as one of its changemakers, the league announced Thursday.
As part of the agreement, US Bank will be the official bank of the WNBA and major league events such as the Commissioner’s Cup, All-Star Event and the 2022 Draft.
“US Bank has shown an outstanding commitment to highlighting our players as role models and community leaders, and we look forward to working together to advance the WNBA,” said League Commissioner Cathy Engelbert in a press release.
Launched early in Engelbert’s tenure, the WNBA Changemakers platform supports the league’s business transformation efforts in the areas of marketing, branding, and player and fan experience. Other changemakers include AT&T, Deloitte, Nike and Google.
As part of the relationship, US Bank will offer current WNBA players and alumni financial resources and education through a financial wellness program where athletes can access advisors for advice on their financial future. The company will also offer players networking and mentoring opportunities, as well as internships and training seminars to help them set financial goals that will benefit them over the long term, even after their playing days are behind them.
“We look forward to positively impacting women’s basketball as a WNBA changemaker, not only by amplifying the sport, but also by focusing on social change alongside these other great supporters,” said Andy Cecere, chairman, president and chief executive officer the US Bank a release.
In another component of the partnership, WNBA and US Bank will work with a nonprofit organization to support the economic advancement of young women, particularly women of color, in underserved communities. As part of this effort, aspiring businesswomen gain access to financial experts and business opportunities.