Ulta Beauty’s first South Asian owned makeup brand is also my favorite lipstick

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Congratulations to beauty entrepreneur Deepica Mutyala! Your makeup brand, Live Tinted just became the first South Asian brand at Ulta Beauty. It’s hard to believe there aren’t a dozen left, considering how many brands there are, but that just shows you how few brands are getting real shelf space in black and brown owned. Not only at Ulta, of course. The dealer is constantly expanding its range of inclusive products.

But after a Recent study conducted by RateMyInvestor and DiversityVC, of ​​10,000 VC-supported founders, 77.1 percent of the founders were white and startups funded only by women received only 9 percent of the investments. That’s why launching a brand like Live Tinted, founded by a young South Asian woman, is such a big deal at Ulta. And Mutyala knows. “We need to see more brands founded in brown at large retailers, and from today a brand made for us will be sold at the largest beauty retailer in the USA. HUGE, ”she continued Instagram.

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After Mutyala became a YouTube sensation, started Live tinted 2019 with their award-winning Huestick, a 4-in-1 multi-stick color corrector to compensate for discoloration and dark spots. It also became so popular as eye shadow, blush, and lipstick that the brand expanded into even more multi-purpose products. If you haven’t used the Huesticks – in 10 different shades – to create a pretty monochromatic look, you are missing out on something. they are so Well.

You can grab them, as well as the previously sold out sunscreen (without whitening!) And much more below.

Click here to read the full article.

At STYLECASTER, our mission is to bring style to people, and we only offer products that we believe you will love as much as we do. Please note that if you buy something by clicking on a link in this story, we may receive a small commission from the sale.

Live tinted.

Live tinted.

Huestick corrector

Eye, lip and cheek Multisticks also color corrected (depending on the color and skin tone) with a weightless demi-matt finish.



Huestick corrector $ 24


Buy now

Live tinted.

Live tinted.

Hueguard 3-in-1 broad spectrum mineral primer with SPF 30

Retailers cannot keep this sunscreen in stock. That’s likely because the moisturizer and foundation protect against UVA / UVB rays without leaving a whiteness.



3-in-1 broad spectrum mineral SPF 30 … $ 32


Buy now

Live tinted.

Live tinted.

Hueglow

Make-up meets skin care in two shades of bronze. This serum moisturizer Highlight gives the skin the most beautiful, subtle shine.



Lively tinted Hueglow $ 34


Buy now

Live tinted.

Live tinted.

Unity Balm Gloss

this ultra-moisturizing formula has the nourishing benefits of a balm, but the shine of a gloss.



Unity Balm Gloss $ 20


Buy now

Live tinted.

Live tinted.

Rays copper eye masks

The new peptide infused Eye masks are in the form of sun rays! They’ll perk you up with a triple complex of copper peptides, banana extract and bakuchio, as well as caffeine and niacinamide.



Rays copper eye masks $ 22


Buy now

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