#TimeToEndBreastCancer: The Estée Lauder Companies Launches Breast Cancer Campaign 2021

The Estée Lauder Companies (ELC) today launched their annual breast cancer campaign under the call #TimeToEndBreastCancer.

Under its mantra “Beauty Inspired, Value Driven”, ELC puts people, positive impact and inclusivity at the forefront of its business, with the fight against breast cancer being one of the core pillars of its CSR mission.

Since 1992, The Estée Lauder Companies has united people around the mission to create a world without breast cancer. The beauty company has inspired actions and helped fund research that brings a cure closer.

ELC’s call to end breast cancer is more important than ever as the disease is now the most commonly diagnosed cancer worldwide and outperforms lung cancer for the first time in 2020 with an estimated 2.3 million new cases.

The Moodie Davitt Report will turn pink again in October to support The Estée Lauder Companies’ annual campaign.

We have colored our homepage and other media platforms pink to support one of the most remarkable and sustainable corporate social responsibility projects in the world. All captions, crosses, subheadings, links, etc. also turn a bright pink shade to show our support for this great example of corporate social responsibility. In the Virtual travel solo exhibition (October 11-15) we’re even dyeing the most important retailer, Emporium, pink.

Evelyn H. Lauder was a pioneer in the fight against breast cancer, she founded The Campaign and was a co-designer of Pink Ribbon in 1992. Her legacy is carried on by her son, William P. Lauder.

The Estée Lauder Companies has been a leader in the global breast cancer movement since Evelyn H. Lauder co-founded the Pink Ribbon and launched The Campaign in 1992.

A year later she founded the Breast Cancer Research Foundation (BCRF), the highest rated breast cancer nonprofit in the United States dedicated to advancing research to eradicate breast cancer.

“As a beauty-inspired, value-driven company, we strive to make meaningful social investments in issues that matter to our employees, customers and partners around the world,” said William P. Lauder, Executive Chairman of The Estée Lauder Companies [Click here for an interview with Mr Lauder].

“Family values ​​are and always have been at the core of The Estée Lauder Companies. When my mother, Evelyn H. Lauder, started the Estée Lauder Companies breast cancer campaign and helped shape the Pink Ribbon, she had the vision of a breast cancer-free world. The campaign remains steadfast in its mission to end breast cancer. “

The Eiffel Tower glows pink as part of The Estée Lauder Companies’ global breast cancer campaign

The campaign is ELC’s largest social impact program and supports more than 60 non-profit organizations around the world. It has raised more than $ 99 million to support global research, education, and medical services through the collective support of consumers, employees, and partners worldwide, with more than $ 80 million funding 321 medical research grants through the BCRF.

In addition, ELC Travel Retail will provide $ 250,000 to fund a research grant with the BCRF in support of the 2021 campaign.

Commenting on the donation, Olivier Bottrie, Global President of The Estée Lauder Companies Travel Retail and Retail Development, said: “The Estée Lauder Companies’ breast cancer campaign reflects the commitment our incredible people have made to creating a breast cancer free world since BCRF was founded in 1993 they demonstrated the true impact of research on saving lives. On behalf of all of our travel agents, we are very proud to be working with BCRF to take this important step to end this disease and collectively create a new research legacy. “

The BCRF’s mission to prevent and cure breast cancer by supporting the world’s most promising research. BCRF-funded researchers have been involved in every breakthrough, diagnosis, treatment, and survival.

The central motif of the campaign revolves around the pink ribbon, a widely recognized symbol for breast cancer. Breast cancer affects everyone it touches from patients to family members, doctors, nurses, lawyers, and more. Hence, this year’s campaign is showing various shades, textures and designs of the pink ribbon to symbolize the diversity of breast cancer in hopes of uniting the breast cancer community around the world.

ELC Korea donated KRW 150,000,000 (US $ 127,000) to the Korean Cancer Society

The awareness campaign includes several key elements:

• The start of a new social media campaign to encourage engagement and raise funds for BCRF. The campaign encourages people to grab their favorite pink lipstick, pull a ribbon, and share their own personal breast cancer story using the hashtags #TimeToEndBreastCancer and #ELCdonates, and tag and invite up to five people to join in and forward the message.
  • For any October public, in-feed Instagram, or Facebook post that contains both #TimeToEndBreast Cancer and #ELCdonates together, ELC will donate $ 25 to @bcrfcure up to $ 150,000.
• To strengthen the company’s breast cancer awareness legacy and its commitment to promoting racial justice, ELC and the Lauder family will invest $ 1 million over two years to fund research to eradicate breast cancer disparities. BCRF grants support two important new initiatives.
• Illuminating bright pink lights on buildings, monuments and landmarks around the world to raise awareness about breast health – including the Empire State Building in New York City and the Eiffel Tower in Paris.
• The distribution of information brochures and pink ribbons at The Estée Lauder Companies beauty brand counters worldwide.
• Mobilizing employees to make a positive impact on communities and to unite in action to support more than 60 breast cancer organizations around the world
• Run a fundraiser to BCRF ELCompanies.com/BreastCancerCampaign.

Fabrizio Freda, President and Chief Executive Officer of the Estée Lauder Companies, commented, “The success of the Estée Lauder Companies is deeply rooted in our core values ​​and the positive impact we have on our people, our communities and the planet. The Breast Cancer Campaign is an authentic cornerstone of our commitment to be a beauty-inspired, values-driven company, and we will continue our work to drive positive change for the breast cancer community and beyond. “

Longtime global campaign ambassador Elizabeth Hurley added, “My role as global breast cancer campaign ambassador continues to be the most important work of my life. I came to Evelyn to work on The Campaign shortly after she started doing it in the early 1990s.

“Over the years I have seen the powerful impact The Estée Lauder Companies had on the global breast cancer community, including breakthrough advances from the research that the campaign funded to advance science, treatments and care. We must carry on Evelyn’s legacy and join forces to support the campaign and help find a cure for this disease. “

ELC will donate $ 25 to BCRF in October for every public Instagram or Facebook post that contains both #TimeToEndBreastCancer and #ELCdonates hashtags

This year 19 beauty brands from The Estée Lauder Companies will support the campaign’s mission: AERIN, Aveda, BECCA, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Donna Karan, Estée Lauder, GLAMGLOW, Jo Malone London, La Mer, Lab Series, Origins, Prescriptives, RODIN olio lusso, Smashbox and Tom Ford Beauty. Everyone will contribute by selling Pink Ribbon products or by making donations to BCRF and / or other charities around the world. The range differs depending on the country and organization.

Through the combined efforts of ELC staff, stakeholders and partners, the campaign remains at the forefront of driving real progress in the fight against breast cancer and moving them closer and closer to their mission to create a breast cancer-free world for all.

To learn more about the Estée Lauder Companies’ breast cancer campaign, visit ELCompanies.com/BreastCancerCampaign