The latest Telfar bag color is corned beef

Beef Bag!
Photo Illustration: by The Cut; Telfar

Welcome in the future. Meat is the culture here. We wear it on our faces. We fight about it in restaurants. And now we declare it the color of The Moment™.

on Friday at midnight, Telfar drops a new color, pictured above, which will be available on some of his designer bags, belts and hats. How would you describe the shade? A dusty rose? A deep millennial pink? Not correct! The name of the color is corned beef. Corned! Beef! I’m obsessed with this gorgeous designer meat.

What’s not to love about a $150 bag in the same shade as your lunch? Imagine the absolute thrill when someone admires your latest accessory, comments on its color and you go, “Oh, that? It’s just my bag of corned beef.” It’s the perfect conversation piece if you want all your conversations to be about corned beef. It’s an upscale addition to the Gaga meat dress universe. And of course it will look phenomenal next to everything from Telfar’s margarine Collection.

But why stop at corned beef? Don’t we deserve an entire meat-inspired color collection? Imagine a bucket hat in a beautiful sirloin, a belt the color of barbecue sauce. Perhaps a plant-based meat collection is also appropriate. I would like to buy a Boca Burger x Telfar collaboration.

In December, Pantone declared a hue of periwinkle Color of the year 2022. Previously, Sherwin-Williams said the color of the year was Evergreen Fog, a grey-green. However, they were both wrong. The color of this year and every year is corned beef. Hail the meatbag!

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