PPG’s Vining Ivy, Color of the Year 2023, Expected to Influence Industrial Design | news
PITTSBURGH–(BUSINESS WIRE)–Aug. August 2022–
PPG (NYSE: PPG) today announced that its 2023 Color of the Year, Vining Ivy, is expected to shape the styling direction of industrial and consumer products, including cookware, consumer electronics and office furniture. PPG also announced a collection of three coordinating color palettes called Reflection.
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PPG’s 2023 Color of the Year, Vining Ivy, is expected to define the styling direction of industrial and consumer products. (Photo: Business Wire)
Weeping Ivy reflects the continued global dominance of green around the world. It’s the second year in a row that PPG has selected a shade of green, and the third in the last five years.
During their annual color prediction workshop, PPG color stylists came to Vining Ivy after a comprehensive review of top trends across industries including automotive, electronics, architectural building applications and fashion in 10 global regions.
“We’re seeing green in a wider range of product applications than ever before,” said Vanessa Peterson, PPG Global Color Styling Leader, Industrial Coatings. “We felt compelled to acknowledge his continued influence with the 2023 selection because he has infiltrated the market in such a strong and powerful way.”
PPG’s color stylists believe the hue’s dominance reflects an ongoing interest in biophilic design, a trend that incorporates nature into everyday life and spaces.
“Green has a calming yet modern aesthetic and symbolizes prosperity, freshness and progress,” said Peterson. “It perfectly reflects our current climate.”
Compared to PPG’s 2022 Color of the Year, Olive Sprig, which is a desaturated, soft green, Vining Ivy is a deeper, more saturated shade that lands between a woody forest green and a teal teal. It offers product designers a versatile and luxurious hue that lends itself to a wide range of product applications.
“For furniture, using green in the workplace can be calming and help employees feel nourished,” Peterson said. “When used in consumer electronics, green feels safe and helps people engage with technology. For kitchenware, Vining Ivy complements various food colors and pairs well with stainless steel, bringing a touch of luxury to the kitchen.”
PPG’s global team of color stylists have also curated a palette of 45 coordinated shades for a Reflection-themed color collection inspired by a shared — and growing — appreciation for minimalism, quiet design, biophilia, and solace. The compilation is divided into three unique color stories: Serenity, Origin and Duality.
A soft palette of milky pastels, watery tones and warm neutrals, serenity reflects the desire for tranquility and solitude in a chaotic world, evoking a sense of renewal and peace. By capturing the authentic beauty of nature, origin cultivates a sense of wonder with an organic palette curated with organic hues. It is suitable for both traditional and contemporary styles, duality Prone to contrasts, it is a vehicle of self-expression through bold and bright hues, clean pastels, and strong neutrals.
PPG’s industrial coatings business has produced a stylized short video that tells the story of Reflection through the experiences of a young woman embarking on a journey of growth and self-discovery. The Vining Ivy video and other materials are available at PPG Industrial Coatings 2023 Color of the Year Landing Page.
PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials our customers have trusted for nearly 140 years. Through dedication and creativity, we solve our customers’ biggest challenges and work closely together to find the right way forward. Headquartered in Pittsburgh, we do business and innovate in more than 75 countries and had net sales of $16.8 billion in 2021. We serve customers in the construction, consumer goods, industrial and transport and aftermarket sectors. To learn more, visit www.ppg.com.
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CATEGORY Industrial coatings
View source version on businesswire.com:https://www.businesswire.com/news/home/20220825005516/en/
CONTACT: Alicia Cafardi
KEYWORD: PENNSYLVANIA UNITED STATES NORTH AMERICA
INDUSTRY KEY WORD: INTERIOR RETAIL CHEMICALS/PLASTICS HOUSEHOLD MANUFACTURING CONSTRUCTION & REAL ESTATE OTHER MANUFACTURING
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PUB: 08/25/2022 11:01 AM / DISC: 08/25/2022 11:02 AM