Perfect Corp. Partners with Combe’s Just For Men® brand to expand men’s hair color range with the very first virtual try-on of AI beard color

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Leading Beauty Tech Solutions Provider Partnered With # 1 Men’s Hair Color Brand To Bring Innovative AI Beard Color Technology Into The Shopping Journey

NEW YORK, November 01, 2021– (BUSINESS WIRE) –Perfect Corp., the leading provider of AI + AR beauty and fashion tech solutions, has partnered with Just For Men® to bring the very first AI-powered virtual try-on for beard color to market. The experience features the latest in AI technology from Perfect Corp., which offers a breakthrough and hyper-realistic virtual try-on solution for men’s hair and facial hair. The partnership marks an important moment in the men’s hair color category as virtual try-on technology becomes an integral part of the men’s grooming D2C shopping experience.

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Perfect Corp. has partnered with Just For Men® to bring the very first AI-powered virtual try-on for beard color to market. (Photo: Business Wire)

AI Beard Color Technology enables personalized shopping for men only® consumer

The Just For Men® virtual try-on features the new AI Beard Color Technology from Perfect Corp. Launching around the start of the Christmas season and No Shave in November, the innovative technology enables Just For Men® customers to digitally try Mustache & Beard colors to find their best match and ultimately their most natural look. As consumers move from men’s hair color to digital channels for inspiration and product advice, the AI-powered virtual try-on for beard color will provide Just For Men® Mustache & Beard customers with an engaging and personalized shopping experience. The experience enables customers to experiment with different beard colors, see hyper-realistic results, and feel confident in their purchase decisions for Mustache & Beard products.

“This is so exciting,” said Stacey Feldman, senior vice president of NA Marketing at Combe. “Just for Men® Mustache & Beard is # 1 facial hair color in the world because we make it so easy for our customers to color their grays. We have the widest and most complete range of head and facial hair colors because we know that Finding the Right Shades are the key to the most natural results. Our new virtual facial hair try-on tool is specially designed for Just for Men® colors to make it even easier for customers to find their perfect color combination. ” Just For Men® Mustache & Beard’s virtual try-on is available on social media and in a. Applied advertising broadcast nationwide on network television.

Perfect Corp. expands into the hair color segment for men with the AI ​​SaaS solution Mustache & Beard

The introduction of Just For Men® Mustache & Beard’s virtual try-on marks the expansion of Perfect Corp. into the men’s hair color industry with its innovative AI Mustache & Beard color technology.

“We’re excited to be working with Combe to create a hyper-realistic virtual try-on experience for the Just For Men® brand,” said Perfect Corp. Founder and CEO Alice Chang. “The AI ​​Beard Dye Technology from Perfect Corp. offers men’s hair color with a dynamic solution to drive product discovery, increase customer loyalty and strengthen purchasing confidence. We look forward to seeing how the power of AI helps improve the man’s hair coloring experience. “

Combe to attend Perfect Corp.’s Global Beauty Tech Forum. to discuss technology in hair color for men

Combe will be featured at Perfect Corp.’s Global Beauty Tech Forum. presented on November 17thNS. This year’s event brings together industry leaders to discuss the speed of innovation and the rise of technology in the beauty and retail sectors. During the Men’s Grooming Goes Virtual session, Combe examines how digital technology is transforming the retailing of men’s hair color. Register for the Global Beauty Tech Forum here: https://www.perfectcorp.com/business/events/global-beauty-tech-forum-2021/

About Perfect Corp.

With over 900 million downloads worldwide, Perfect Corporation is dedicated to transforming the way consumers, content creators and beauty brands interact through AI and AR technologies. Our seasoned team of engineers and beauty enthusiasts are pushing the boundaries of technology to create the beauty platform of the future – a fluid environment for individuals to express themselves, learn the latest about fashion and beauty, and have instant access to their products Have favorite brands. Read our Complete Guide to Beauty Tech.

About Combe Inc:

Founded in 1949 and based in New York, Combe is a third generation privately owned, family-owned personal care company. The company is the creator of iconic personal care brands such as Clearasil, Just For Men, and Vagisil. In addition to developing and maintaining its own in-house brands, Combe selectively invests and provides growth capital and operational support to external brands and companies whose mission is to make consumers’ lives tangible with differentiated technologies and branded offerings. www.combe.com

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contacts

Press
Perfect Corp. Official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/consumer/blog
Companies: Tony Tsai at [email protected] or by phone: + 886-2-8667-1265, ext. 2167
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