Pear Bureau Northwest promotes Regional Manager to Director of Merchandising – Produce Blue Book

MILWAUKIE, Ore. – Pear Bureau Northwest (PBNW) BB #:162426 is pleased to announce that Bob Catinella has been promoted to Director of Merchandising.

Catinella started at PBNW in 2012 as one of the organization’s five Regional Marketing Managers and has continually taken on new responsibilities, including assuming national account responsibility for some of the country’s leading retailers and being named Lead Regional Marketing Manager in 2019. Prior to her Joining PBNW, Catinella was Retail Sales Manager for Progressive Gourmet.

“I am excited for the opportunity to work even more closely with our team of regional managers and continue to develop and execute innovative and compelling initiatives,” said Catinella. “Pear Bureau has given me the opportunity to grow personally and professionally and I am truly grateful.”

As more and more consumers started shopping online in recent years, PBNW has quickly shifted to more digital activities to create truly omni-channel promotions. Catinella has played a key role in the development and delivery of these programs.

Kevin Moffitt, President and CEO, says, “Bob is a people person with a strong work ethic. Not only does he lead by example, he also has good relationships with people at all levels and brings energy and ideas to the team. I look forward to working with him in his new role as we continue to bring creative ideas and effective solutions to help retailers build their pear categories.”

Bob Catinella earned a BS in Business Administration and Computer Science from the University of Massachusetts, Boston. He lives in Massachusetts where he enjoys his family and the outdoors.

About Pear Bureau Northwest / USA Pears

Pear Bureau Northwest is a nonprofit marketing organization founded in 1931 to promote the fresh pears grown in Washington and Oregon, home to 81% of the US commercial fresh pear crop. The Bureau represents more than 700 grower families and partners with outlets around the world to increase overall success in the pear category. The organization provides marketing and merchandising expertise tailored specifically to each retail organization, leveraging its pear consumer research and individual store analytics with an internal data system that measures the performance of the pear category nationwide, and third-party research, to show retailers how to compete against their competitors. Retailers interested in partnering with Pear Bureau Northwest should contact them at [email protected] or 1 (800) 547-4610 and visit the retail website Trade.USAPears.com or the consumer website USAPears.org.

Pear Bureau Northwest prohibits discrimination based on race, color, national origin, age, sex, religion, political opinion or disability in all of its programs and activities. Individuals with disabilities who require alternative means of communicating program information (braille, large print, audio tape, etc.) should contact the Pear Bureau at (503) 652-9720.

To file a discrimination complaint, write to USDA, Assistant Secretary for Civil Rights, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue SW, Stop 9410, Washington, DC, 20250-9410 or call toll-free ( 866 ) 632-9992 (English) or (800) 877-8339 (TDD) or (866) 377-8642 (English Federal Office) or (800) 845-6136 (Spanish Federal Office)