Minwax® Brand Announces Gentle Olive as Color of the Year 2022
CLEVELAND–(BUSINESS WIRE)–wax®, America’s #1 selling brand of interior wood stains and varnishes*, today announced its 2022 color of the year, Gentle Olive. The color is a calming sage green with hints of gray that takes on the natural hue of wood to connect homeowners with timeless style.
“Over the past two years, we’ve made our home a cozier place — a place that focuses on our well-being, where we relax and clear our minds,” says Sue Kim, Color Marketing Manager at Minwax. “This year’s Minwax Color of the Year reflects a search for serenity in our shifting routines, as Gentle Olive creates a meditative mood that instills everyday optimism at home.”
Coordinating color and style
Kim describes Gentle Olive as positive and calming – a color based on nature’s calm and restorative qualities, offering an authentic richness to balance the inside of the home with the outside. Its sage green hue represents health and renewal and corresponds to the evolving function of the home, while its soft gray undertone suggests calm and serenity.
Gentle Olive is one of over 240 color options available Minwax Wood Finish water-based paint stains, a range of semi-transparent water-based solid stains that is a world first, offering the widest range of colors on the market.
The Color of the Year 2022 is complemented by a coordinated palette of Minwax color stains including Natural Peach, Platinum, Oak Haven, Nightwatch Green, Sunwashed Blue and Oyster Grey. With more combinations of Minwax, consumers have more options to make their projects distinctive or decorate living spaces with unexpected colors that make a statement.
Whether adding character to a valuable object, updating kitchen cabinets, accenting walls or adding a pop of color to wooden furniture, consumers can use Minwax interior stains in place of paint to bring out the wood’s inherent beauty while preserving its texture.
Where to buy
Soft olive green and coordinating colors are available from leading retailers as part of the 2022 full tintable palette for water-based Minwax Wood Finish color stains. Consumers can take advantage of on-trend styles from modern and minimalist to rustic and refreshed by choosing a premium stain for their next project.
Meet Gentle Olive and discover endless possibilities from first names in colorful wood stains minwax.com.
* Based on Epicor Industry Data Analytics and third-party survey results for indoor wood stains for the 12-month period ended September 21.
For more than 110 years, Minwax® has been a leading brand for quality wood finishing and wood care products. From wood stains to protective clear coats, as well as solutions for wood preparation, maintenance and repair, Minwax products are sought after by do-it-yourself consumers, experienced woodworkers and professional contractors. Minwax is part of the Sherwin-Williams Consumer Brands Group, headquartered in Cleveland, Ohio. Minwax can be found online at www.minwax.com, on Instagram at Instagram.com/MinwaxUSA, on Facebook at facebook.com/Minwax, on Pinterest at pinterest.com/Minwax and on YouTube at youtube.com/user/MinwaxUSA.
About the Sherwin-Williams Consumer Brands Group
The Sherwin-Williams Consumer Brands Group provides innovative products to meet customers’ paint and coatings needs. The group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy®, Purdy®, Krylon®, Minwax®, Thompson’s® Water Seal®, Cabot®, Dupli-Color® and many more . Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information visit www.Sherwin-Williams.com.