[ad_1]
As the culmination of her commitment to putting equity at the heart of the city’s recovery from COVID-19, Mayor Kim Janey today announced the expansion of the Boston all-inclusive tourism campaign after submitting a request for advisory services to a partnership between Colette Phillips Communications and Proverb –– Team CPC Proverb –– and the Greater Boston Convention & Visitors Bureau (GBCVB). The scope of this work includes building on the all-inclusive Boston tourism campaign from April 2021, which will run into spring 2022, as well as continuing the marketing for the B-Local program to encourage local shopping, which is in time for the holidays To start in 2021 season.
Since launching the all-inclusive Boston tourism campaign in April 2021, Mayor Janey has promoted a strong recovery in Boston’s diverse travel and hospitality sectors. As these industries have been devastated by the pandemic, this initiative showcases Boston’s workers, entrepreneurs and tourism resources in all neighborhoods as part of an initiative for an equitable rebuilding initiative. Tourism and hospitality are the third largest industry in Boston and the Commonwealth. The sector employs a large percentage of black workers, making it critical to an inclusive economic recovery.
The All Inclusive Boston Campaign is renewing and reinventing the perception of Boston locally and around the world. With over 57 million total campaign views, 1 million video views on social media, and a 400 percent increase in web traffic to date, the campaign is successfully highlighting local attractions and diverse neighborhood offerings across the city. It also supports many small businesses that suffered during the COVID-19 pandemic. With the expansion of the All Inclusive Boston Campaign, work continues to safely reopen and renew all neighborhoods across the city.
“The All Inclusive Boston Campaign has played a key role in keeping our tourism industry and small businesses afloat during this difficult time,” said Mayor Kim Janey. “It is important that we continue this campaign to encourage our visitors to explore parts of our city where they may not have been before and to continue to support our companies and workers during this time of renewal. I look forward to working with Colette Phillips Communications, Proverb, and the Greater Boston Convention and Visitors Bureau to build on their previous work on the all-inclusive Boston campaign and bring their marketing expertise to the B-Local app to expand the city of Boston Good. ”
B-Local is a free mobile app that helps small businesses by encouraging residents and visitors to shop locally and fuel Boston’s economic recovery. The reward app was launched as a pilot in April 2021 and has taken over 2,700 small businesses on board – many of which are women, immigrants, blacks, or minorities. With the city reopening and increased pedestrian traffic, this will provide vital assistance to businesses that have struggled to keep their doors open after the closure. By October 2021, the app had attracted over 10,000 registered user downloads. Integrating this app into the all-inclusive Boston campaign will further increase visibility and support Boston’s dynamic small business community. Since its inception, B-Local has provided over $ 97,949.73 to local businesses through user award redemption, generating a total of $ 884,008.52 in total spend at those businesses.
Together Colette Phillips Communications, Inc. (CPC), an award-winning marketing and communications company and the first minority and women-run public relations firm in the city of Boston; Proverb, a Boston-based, minority-owned, award-winning creative branding, design, and advertising agency comprised of 25 talented, diverse, and strategic creatives; and the GBCVB, the city’s premier marketing and visitor services organization, will work to expand the all-inclusive Boston campaign and continue marketing the B-Local app to highlight and highlight Boston’s multicultural, local economy City as an inviting and diverse travel destination with rich cultural enclaves and many untold stories.
“We are honored and grateful to Mayor Janey for giving CPC this opportunity to take this campaign into new markets, and to work with our incredible partners at Proverb and the Greater Boston Convention and Visitors Bureau to show the world everything we can. what Boston has to offer, “said Colette Phillips, CEO of Colette Phillips Communications, Inc.” We are also excited to use B-Local to support and promote our minority, women, LGBTQIA and veteran businesses – building on the tradition of this campaign as a model for economic reception. “
“The All Inclusive Boston Campaign encourages residents and visitors to see Boston as the diverse, welcoming, and vibrant city we know,” said Daren Bascome, Founder and CEO of Proverb. “We are grateful to Mayor Janey for bringing this story of Boston to new markets and we are proud that this campaign will continue to be a promise of what is possible when we transform the story of a city from a broader and more inclusive one Telling perspective. “
“There has never been a more critical time for the city of Boston to invest in a tourism marketing campaign,” said Martha Sheridan, president and CEO of the Greater Boston Convention and Visitors Bureau. “The expansion of All Inclusive Boston is testament to how the campaign has been received and how important it is for us to continue this work to tell a fuller, more inclusive and more authentic Boston story. That is what the visitors want and that is the aim of the GBCVB. “
For more information on the All Inclusive Boston Campaign, including other campaign materials, visit allinclusivebos.com, the dedicated website for this campaign operated by the Greater Boston Convention and Visitors Bureau. Follow with #AllInclusiveBos on social media.
To download the B-Local app, visit www.colu.com/b-local. To learn more about registering as a company, visit www.boston.gov/b-local.
COLETTE PHILLIPS COMMUNICATION
Colette Phillips Communications, Inc. (CPC) is an award-winning marketing and communications company and the first minority and female public relations firm in the city of Boston. CPC has received local and national awards and recognitions for its work promoting diversity, equity and inclusion in the marketplace.
SAYING
Proverb is a South End-based, minority-owned agency focused on building strong brands and creating a more thoughtful world around us. They work with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that strive to change the built environment. Proverb dominates brand and market strategy, identity and naming, interactive design, environmental design and communication design. The diverse creative team at Proverb pursues a deep, research-oriented approach, as the brands they create are effective today, but also help shape the culture and economic dynamism of tomorrow.
GREATER BOSTON CONVENTION & VISITORS BUREAU
The Greater Boston Convention & Visitors Bureau (GBCVB) is the official sales, marketing, and visitor services organization tasked with developing meetings, conventions, and tourism-related businesses to improve the economies of Boston, Cambridge, and the metropolitan area. The GBCVB is a non-profit, membership-driven sales and marketing organization with nearly 1,200 member businesses across New England that rely on the visitor economy for their own success and growth.
MAYOR’S OFFICE FOR ECONOMIC DEVELOPMENT
The Cabinet’s mission for Economic Development is to make Boston an attractive and accessible place for working families, entrepreneurs, businesses, and investors to fuel innovation, growth, and success in ways that encourage inclusion, expand opportunity, and share prosperity and thereby the quality of life for all Bostonians and the experience for all visitors.
MAYOR’S OFFICE FOR TOURISM, SPORT AND ENTERTAINMENT
The Mayor’s Office for Tourism, Sports and Entertainment supports the tourism industry in Boston by organizing events, supporting film and television productions, and marketing the city at conventions and visitors. Our mission is to promote tourism in Boston and to encourage participation in public celebrations by Boston residents and visitors to our city.
[ad_2]
