Madison Reed appoints Chief Marketing, Digital Officers
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- Following a recent round of funding, Madison Reed has hired Brad Lande-Shannon as the new chief marketing officer and promoted Tyler Wozny to chief digital officer. according to a press release on Friday.
- Lande-Shannon brings previous experience at companies such as Accenture and Birchbox and will lead the company’s marketing efforts. Wozny, who joined the company in 2018 as senior vice president of digital, will now lead Madison Reed’s digital product, product design and engineering businesses. Wozny was previously responsible for the mobile product at Sephora.
- Michael Dubin, founder and former CEO of Dollar Shave Club, and Stephanie Davis Michelman, Benefit Cosmetics’ global chief marketing officer, will join the company’s board of directors.
Madison Reed draws on veterans with deep branding experience to take the company to the next level. Prior to joining the beauty brand’s board of directors, Davis Michelman held positions at companies including Lancôme, Nest and Bobbi Brown Cosmetics and currently serves on the board of directors of MMLaFleur and Tivity Health. In addition to being involved in Unilever’s $1 billion acquisition of Dollar Shave Club and overseeing its omnichannel expansion, Dubin advises Liquid Death Mountain Water and Made by Nacho, according to the press release.
“It is an honor to welcome Michael and Stephanie to the Madison Reed Board of Directors. Early on, companies like Dollar Shave Club sparked my obsession with revolutionizing a CPG category. We have found this opportunity in hair color – an equal gap in beauty for women – and I am honored to have Michael and Stephanie join us on our journey,” said Amy Errett, CEO and founder of Madison Reed, in a statement.
Dubin’s appointment to Madison Reed’s board of directors adds another bond between the two companies. In March Madison Reed hired Jose Zuniga, previously CFO of Dollar Shave Club, will serve as its CFO, where he will oversee the company’s financial operations and data analytics and guide its expansion. In addition to Dollar Shave Club, Zuniga also had experience at Google, Yahoo and Overture.
As Madison Reed fills its executive team, the company has also raised capital to support its growth. In February 2021 it is Raised $52 million from True Ventures, Northwest Venture Partners, Comcast Ventures, Goldman Sachs and several other venture capital investors. Last month, the company raised $33 million from Sandbridge Capital and rapper Jay-Z’s VC firm Marcy Venture Partners and said it plans to use the $33 million to grow its omnichannel business. Madison Reed intends to open 80 Hair Color Bar locations by the end of 2022.