Globant is defying old consulting practices with its new “Reinventing Consultancy” campaign

two commercials, developed by creative agency GUT Buenos Aires, give a satirical look at the old management consultancy and highlight the difference that Globant brings as the future of digital transformation in a market in need of constant reinvention, with creative proposals focused on results.

NEW YORK, August 16, 2022 /PRNewswire/ — globe (NYSE: GLOB), a digital-native company focused on reinventing businesses through innovative technology solutions, today announced the launch of “Reinventing consulting, its second global campaign in 2022. Developed in collaboration with creative agency GUT Buenos Aires, the films 1000 Slides and Copy/Paste use humor and wit to uncover beliefs surrounding legacy and static business consultancies.

With the slogan “Seek Reinvention” at its core, Globant’s mission is to reinvent its clients’ businesses with more agile, dynamic and creative processes that deliver valuable and specific solutions for each client.

“The new campaign “Reinventing Consulting” is a nod to the brands that turn to Globant looking for something different. Those who know us know that the experience we offer, from proposal to execution, is unique. Globant has a unique culture with diverse, interdisciplinary teams that are experts in technology and in different industries,” assures Globant Wanda WeigertGlobant’s chief Trademark Officer.

“Globant is different: Designed as a digitally native organization focused on business reinvention, we strive to deliver end-to-end digital transformation that leverages innovation and the latest trends and technologies in the market. Our culture and agility sets us apart as we work together with some of the most respected brands in the world,” says Martín Migoya, co-founder and CEO of Globant.

“The origin of this campaign lies in the ability to listen. Most large companies work with more than one consultancy at the same time, and NPS data showed that the main factors that set Globant apart are their commitment, agility and flexibility in approaching challenges. A lot of the insights provided by the clients themselves made us laugh at the sheer ridiculousness of how excruciating and outdated some of these processes are, and that inspired these pieces,” they both add Matias Lafalla (ECD of GUT) and Joaquin Cubría (CCO).

“Globant is a company that is constantly reinventing itself. Not just the services it offers, but also from within. They are ‘doers’ of DNA; people looking for the new, the untapped. People who don’t succumb to temptation” Copy/Paste.” That’s their huge difference – their greatness comes from the pillar we’re constantly building on, “Seek Reinvention,” they say Gastón Bigio, founder of GUT.

Today, Globant partners with Fortune 500 companies in key industries to reinvent and unleash their full potential while putting humanity at the center of everything they do. With digital transformation as its main driving force, Globant’s mission is to continuously improve the daily experiences for people and organizations around the world.

Click here to watch the 1000 Slides commercial here; and “copy/paste” here.


Agency: GOOD Buenos Aires
Client: globe
Product: globe
Campaign: Reinvent advice
Movie: 45″
Area: Global
Publication date: Aug 2022

Customer representative:
boss Trademark Officer: Wanda Weigert
Director of Global Digital Marketing: Federico Paluszkiewicz
Global Marketing Strategy: Emiliano Horcada
marketing chief, North America: Todd Krugman
Campaign Manager: Ivanna Gimenez
Design lead: Matias Echeverria
Digital Properties Lead: Julian Caso
Social Media Instructor: Matias Mosquera
Lecturer for advertising: Guillermo Lopez
WordPress Tech Lead: Mauro Carrera de Franceschi

founder: Gaston Bigio
CCO & Partners: Joaquin Cubria
ECD: Ramiro Gamallo / Matias Lafalla / Juan Pablo Lufrano
Managing Director: Pilar Lopardo
CD: Gaston Gual
CD: Alex Romero
International Account Director: Meme Traverso Lizarraga
Production manager: Florence Albizzati
Agency Producer: Mariana Jauregui
Creative manager: Paula Akel
Head of Design: Rosario Munoz
CSO: Javier Quintero
Head of Digital & Data: Agostina Martino
social strategist: Ignacio Rocca

production company: rebolucion
Director: Luis Gerhard
Executive producer: Pilar CapurroEzequiel Ortiz
Manufacturer: German Sanchez
DOP: Augustine Claramount
Post Production Coordinator: Mariano Olivari
Color Correction: Alejandro Armaleo
Editor: Jeronimo Perez
VFX: Da8
mix and sound design: Porta Estudio

about good

Independent agency founded by Gastón Bigio and Anselmo Ramos that offers disruptive and visceral creativity for brands with boldness. GUT Network is the #1 independent agency Effie Latam for the second consecutive year 2020/2021 and it is Ad Age A-Lister 2021. It won 2 Cannes Grands Prix in 2021/2022 and has been recognized for its work at The Clios, D&AD, The International ANDY Awards and Círculo de Creatividad Argentina for clients like Popeyes, Mercado LibrePhiladelphia Cream Cheese, Tim Hortons, Noblex, Skol, Heinz, Google and Headspace. GUT was also recognized this year as D&AD #4 Independent Agency of the Year and #2 Cannes Lions Independent Network of the year 2022. GUT has offices in Buenos Aires, Miami, TorontoSao Paulo, LA and CDMX. www.gut.agentur

About Globen

We are a digitally native company that helps organizations reinvent themselves to find a way forward and unleash their potential. We are where innovation, design and engineering meet greatness.

– We have more than 24,500 employees and are present in 19 countries, working for companies such as Google, Electronic Arts and Santander, among others.

– We have been named a Global Leader in CX Improvement Services by the IDC MarketScape report.

– We were also presented as a business case study Harvard, WITHand Stanford.

– We are a member of the Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: [email protected]
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SOURCE Globant

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