Evenflow overhauls visual and brand identity, Marketing & Advertising News, ET BrandEquity

Evenflow’s new logo

Ecommerce aggregator Evenflow has unveiled its rebranded identity, reflecting its mission to acquire and grow at least 100 digital first brands over the next few years.

As part of the rebranding, the company’s brand identity, website and visual identity were completely overhauled.

The “w” shaped stages in the new logo stand for “stages of step growth”. Blue gradients were used to reinforce the same belief and emphasize that growth is a multi-stage process.

Jyotsana Singh, Head of Marketing at Evenflow, said: “The rebranding exercise was conducted by our internal branding team, which included both strategy and design. This team has also conducted rebranding exercises for the brands previously acquired by Evenflow. This exercise was conducted to establish who we are and communicate that to everyone associated with Evenflow – vendors, employees and stakeholders.”

Utsav Agarwal, Chief Executive Officer and Co-Founder of Evenflow said: “We started Evenflow 12 months ago and it was a bit difficult for us to identify as a brand, but during this journey with our employees, vendors and stakeholders, we certainly have an accurate idea of ​​what our DNA looks like and we felt it was time to communicate that. We stand for removing all restraints on the growth of any seller label we acquire, and that’s what our rebranding is about – unlimited growth.”

The hyper-accelerated explosion of D2C brands gave way to many disruptions, with House of Brands (HOB) being the most prominent business model…

The new identity consists of a redesigned logo and website. The redesigned website consists of an updated and simplified manual. The company aims to strengthen its relationship with its audience by delivering on its promise of reliability and engagement…

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