Christmas will be colorful with the new Philips Hue Festavia fairy lights

Today Philips announced its new Hue Festavia string lights. Just in time for the Christmas season, the company is making the lighting experiences of the users more individual, more colorful and more intelligent. Here’s what you need to know.

“A cozy ambience for the holidays and special occasions” promises Philips with the new Hue Festavia light chains. It features 250 mini smart LEDs along a 20 meter cable. The company says customers can decorate their Christmas tree, the staircase, or any area in their home.

Festavia string lights allow users to dim and brighten lights, change color, turn lights on and off, set timers and schedules, and more. Like other Philips Hue products, this one works in harmony with other company lights in the room, and can sync to music via Spotify and Samsung SmartThings integration, so the lights can flash, dim, and brighten along with people’s favorite songs or playlists.

In addition to the Philips Hue Festavia light chains, the Hue app has also been updated with additional functions. A new Sparkle effect allows users to make lights sparkle on the string. Featuring a new scattered style, it randomly distributes up to five colors along the string for a colorful experience.

“As the global leader in smart lighting, we are constantly innovating to expand the ways users experience lighting in their homes. We are very proud to present our new smart string lights, an innovation that many users from all over the world have been waiting for. With Philips Hue Festavia fairy lights, everyone can create a personal lighting experience during the festive season. Homes are getting brighter than ever,” says Jasper Vervoort, Business Leader Philips Hue at Signify.

Philips Hue users can still choose the existing candle or fireplace effect for a cozier environment. The new Philips Hue Festavia String Lights are available exclusively for $159.99 starting next week, November 15th via the Hue website.

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