Brunette is the hair color of 2022

When it comes to hair color, more and more of you are leaning towards the dark side. We see everything from the famous “expensive brunette” on Tiktok – aka rich chocolate brown color – to frosted brunette – think Hailey Bieber and Camila Cabello – take over our IG feeds, and Lily James is the latest A -Listerin embracing a darker do,” we thought it was time to break down this trend and examine whether the transition is worth it.

If there’s a salon in London that knows how to color hair, it’s Josh Wood Atelier, founded by celebrity stylists, josh wood. Oh, and if you need even more convincing of his status as a celebrity confidant, while you were in the chair, a certain ’90s supermodel — cough, ‘The Body’, cough — walked in for a chop and a chat.

As a natural brunette, I wanted to see if there was a way to accentuate my dark-toned locks, so I spoke to Principle’s hair color specialist and color ambassador Josh Wood (avid This Morning viewers might spot it). Issie Churcher who gave me some tips on how best to find a brunette shade that suits you while she worked her magic on my hair.

So if you’re thinking of making the switch to brunette, read on for some things to consider before you do so:

1. There’s more to consider than just following a trend

Unless you’re debating a drastic post-breakup hair transformation, you’re unlikely to make the decision to go ten shades darker on a whim, and Issie advises thinking carefully about what you’re trying to achieve with your color before Simply follow in the footsteps of your favorite celebrity.

2. Consider the middle ground

One way to transition to dark is to play around with midtones, Issie suggests, by experimenting with ‘Bronde’, a combination of brunette and blonde: ‘The bronde region can be more playful when you first go darker, and you can choose how much light and dark you want, while it’s less common to drastically switch from light to dark right off the bat.

Of course, if it’s the drastic change you’re after, we fully support it – you only live once, right? However, Issie recommends having a good colorist on speed dial throughout the process to keep the color bold throughout: “If you don’t have a colorist on hand, the intermediate stage can be tricky, so keep that in mind.”

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3. Work with your skin tone

When it came to my hair, it looked a bit worn. Traces of my former full grown balayage from 9 months ago had lightened with the sun resulting in an uneven color that was too warm for my skin tone.

After consulting with Issie to figure out exactly what I wanted to achieve, we agreed to keep my brunette shade but add some lighter, more ash-gray pieces to frame my face and lighten the top layers, which would better complement my skin tone . Something Issie says is key:

“Change the brunette shade to suit your skin tone and features, one shade doesn’t suit all, so it’s important to talk to your colorist and decide if an all-over color or individual highlights is right for you.” .”

And don’t forget to work with the seasons! If you want a color that will make your skin tone glow all year round, consider changing focus year-round:

“When adding tones to your brunette hair, counteract with cool tones in the summer and then embrace warmer tones in the winter to lift skin tone and give you a radiant glow all year round.”

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4. Hair quality is crucial

As anyone who’s attempted a color job at home during lockdown knows it’s difficult to get your color to work when the quality of your hair isn’t great.

The same goes for brunette hair, Issie explained that to achieve the glossy, rich tones we see on our favorite stars, it’s important to have healthy, strong hair year-round.

“It doesn’t matter what color you want, if the hair condition isn’t there, it won’t look as pretty.”

Issie recommends a weekly treatment for thick hair, leaving it on for as long as possible, and choosing quality products or a shine treatment to refresh the color after a few washes. Oh, and don’t forget your heat protection before styling and UV protection if you’re heading abroad this summer, as chlorine and increased sun exposure are known to destroy newly colored hair.

miracle mask


Miracle shampoo and conditioner for dry, damaged hair


Chocolate – hair shine


The results?

When I tell you I’ve never left a salon happier than I left Josh Wood, I’m not exaggerating. Issie really understood what I was trying to achieve and also advised me on the best color for my skin tone. I love being brunette and when I get my hair done I want to embrace my natural color while adding dimension and keeping it fresh which is exactly what I have achieved. The ash colored light parts really helped frame my face and bring the layers in my hair to life.

My hair before and after

If you have a natural skin tone similar to mine and are looking to jazz up your brunette or make the complete switch to this color then I cannot recommend Issie and the team at Josh Wood enough.

Team brunettes forever.

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