Artlife drips crimson on Cairo’s OOH scene to introduce their commercial goal | INSITE OOH media platform
The business center of the up-and-coming generation from the real estate developer NEWGIZA, Artlife, has landed on Cairo’s billboards. The first phase of NG Town is Artlife, which includes luxury office space. Perched on one of NEWGIZA’s highest points, it is conveniently located between Sheikh Zayed and the Cairo-Alex Desert Road, offering easy access and breathtaking views of the Pyramids and the city.
Stop and stare! That’s exactly what the billboards want, with their striking scarlet contrasting with the black that cries out for attention on the streets of Cairo. The ad text states “There is art in doing business,” pointing to their office space of unmatched quality and “West Cairo’s most anticipated business destination.” The campaign subtly informs with a tag “NG Town”, “Launching at NG Town” and “ARTLIFE x NEWGIZA” on the billboards. The imagery includes fragments and profiles of people in elegant business attire, as well as luxurious slices of the community’s nightlife and luxurious lifestyle.
Learn more about Art Life’s campaign budget, media plan, OOH types and more by visiting Out of Home Monitoring (MOOH)the dedicated OOH media intelligence agency.