Agency Guacamole hosts fifth BLND event in Los

LOS ANGELES, Aug. 25, 2022 (GLOBE NEWSWIRE) — Agency Guacamole, a Los Angeles-based communications agency supporting leading beauty and lifestyle brands, announces that its fifth Beauty, Lifestyle and Nurturing Diversity Event ( BLND) will be held in Los Angeles on August 31, 2022. The event initially sold out, but the company was able to increase capacity and add additional seats to meet demand.

Focused on the theme “Beauty Entrepreneurship as an Entrepreneur of Color”, the LABLND event brings together five beauty leaders to talk about building a beauty brand as a POC – the challenges, opportunities and inspiration.

“I’m so excited to host our fifth BLND event – and in our hometown!” said Bilal Kaiser, Founder and Director at Agency Guacamole. “This initiative – and this year’s theme in particular – is so meaningful to me personally, and I can’t wait to take the stage with each of our wonderful panelists to share our experiences in the beauty business.”

Agency Guacamole’s Beauty, Lifestyle and Nurturing Diversity (BLND) initiative, which began in 2018 and took place in New York City, Los Angeles, Atlanta and virtually 2020, returns to LA in 2022 as the city’s influence on beauty continues to explode . The panel and networking event aims to bring together key opinion leaders, industry executives, content creators/influencers and editors to speak about diversity, inclusion and belonging specifically in the beauty and lifestyle industry. Previous issues have included race/ethnicity and ageism.

This year’s BLND panelists include:

  • Akila Releford (@akilahreleford), Founder and CEO of Mary Louise Cosmetics, a Gen Z makeup brand. Mary Louise Cosmetics prides itself on clean formulas and wants to help its Gen Z audience redefine beauty on their own terms. Akilah founded the brand in her Howard University dorm in 2017 with the intention of creating fun and easy-to-use beauty products for the masses.
  • Margareta Arriagada (@MargaritaArriagada), Founder of Valdé Beauty. Margarita is a first-generation Peruvian-American with an extensive beauty resume, including serving as Chief Merchant of Sephora USA. In 2020 she launched Valdé Beauty, a refillable lip collection with richly pigmented shades, incredibly sensual textures and clean, cruelty-free and vegan formulas.
  • Michelle Ranavat (@MichelleRanavat), Founder of Ranavat, an all-natural Ayurvedic skin and hair care brand. Michelle used her pharmaceutical industry expertise and technical background to create a range of beautiful skin and hair treatments that honor her South Asian heritage. Each formulation is composed of the highest quality Ayurvedic ingredients for transformative skin and hair care results for all skin and hair types.
  • Nayamka Roberts-Smith (@labeautyologist), founder of her own beauty business and award-winning licensed esthetician, entrepreneur, skincare expert and content creator. Nayamka’s viral creation #The60SecondRule gained global recognition for its intuitive and simple skin cleansing methodology.

Over the past six years, Guacamole Agency has been a key partner to top beauty and lifestyle brands, designing and executing countless successful PR campaigns, influencer marketing programs and events/activities across the country. The LA-based agency’s work has won numerous industry awards, including the 2022 Communicator Awards, PR Daily’s Social Media & Digital Awards and the Muse Creative Awards. The company’s founder and director, Bilal Kaiser, received the prestigious Joseph Roos Community Service Award from the Los Angeles Chapter of Public Relations Society of America (PRSA-LA) in 2019.

“We are incredibly grateful to continue producing the BLND series of events and bringing our colleagues, customers and supporters together,” added Kaiser. “This event is always the highlight of my year and I look forward to exploring more areas of DE&I in our industry in the years to come.”


Agency Guacamole is an award-winning PR, events, influencer marketing and social media agency committed to exceptional service and creating innovative, cross-platform experiences for leading beauty and lifestyle brands. From product launch campaigns, content initiatives, influencer partnerships and experiential activations, Team AG thrives on bringing each client’s vision to life in a unique and fun way.

Just as a delicious guacamole recipe brings different ingredients together to create a wonderful end product, so does Agency Guacamole’s approach to experiential, social and PR: connecting the dots, sharing meaningful stories and inspiring everyone involved to effective, impressive and – of course – delicious results.

Join us as we change the world chip by chip.

Learn more at or follow us @AgencyGuacamole.

Media Contact: Alexa Lewis, [email protected] // 310-878-2560

Related Images

Figure 1: BLND panel

Bilal Kaiser, director and founder of agency Guacamole, engages in an in-depth conversation about ageism in the beauty industry with Lynn Slater, aka Accidental Icon, and Aditi Sharma, VP of Member Marketing at Equinox.

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